Campbell Soup Case Study Pdf Examples
Access to case studies expires six months after purchase date. Publication Date: October 11, 2011 In early 2008, Campbell's Soup Company (Campbell's), a global foods and beverages enterprise, is experimenting with a new way of understanding the mind of its consumer.
The trigger is provided by the stagnation in the sales of its soup products in the United States, its home market, where the soups category has become mature. For decades, the company's focus in marketing research (MR) has been on tracking how the end users, having bought its soup products at the store, consume them at home. But now, it is keen on tracking the shoppers while they are cruising along the retail aisles. The company is planning to deploy the techniques of consumer neuroscience, a relatively new discipline, in the regard. When you place your first order on HBR.org and enter your credit card information and shipping address, 'Speed-Pay' ordering is enabled.
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Campbell Soup Case Study Pdf Examples List
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